Sunderland SEO Agency

What is SEO and why should you use it?

SEO stands for search engine optimization and is the process of making changes to your online presence, such as your website, that will make it more attractive to search engines like Google and Bing.

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Search engines crawl your site's contents in order to understand it; effective SEO practices ensure this happens easily so search engines can understand.

SEO increases both organic traffic and quality site visitors without incurring additional expenses - no media buys are involved and direct visitors do not count towards an increase in organic website visits either!

With an effective SEO strategy in place on your website Google will recognize it as an authority site and direct users towards it as part of their user search experience.

Three quick wins to improve your SEO and online visibility —

There are three factors that have an immediate effect on SEO ranking, even if you only implement basic search strategies on your site.

The first is Page Load Time. If your site loads too slowly, visitors may become dissatisfied and leave for one of your competitors'.

Google (and all search engines) will rank your website lower due to slow page load times, making this something to keep an eye on as we near a major update announced by Google. In March 2021, the Core Web Vitals update will focus on three factors that have an immediate and dramatic effect on user experience on your site. Page load time features prominently, making this an essential aspect of reaching the top of SERPs rankings.

The second is Keyword Selection, so when you select keywords for your website and pages, they must correspond with search terms that resonate with ideal customer search behaviour.

The third is Content Creation. By producing high-quality content on your site quickly and easily accessible for customers searching, your audience will quickly locate you while staying longer on it to learn more, thus increasing dwell time which increases rankings on search engines.

Website audits are essential before proceeding with SEO campaigns

By conducting an SEO audit, your SEO provider takes an in-depth look at your current strategy to assess its current SEO performance and any barriers preventing ranking.

A search engine optimization company should take the time and effort to truly understand your company's unique business requirements, demands and expectations.

The analysis includes an assessment of the current website, including a technical evaluation and keyword analysis.

The audit assesses your backlink profile, a link risk evaluation and competitor backlink strategies to provide guidance for future link-building tactics that are ideally suited for you.

Website audits are essential before proceeding with SEO campaigns
On-page optimisation and technical SEO

On-page optimisation and technical SEO

On-page optimisation should form a central component of any SEO package. Without on-page SEO services available from an agency, they simply are not providing search engine optimisation services, and your team must look elsewhere for their needs.

Best practice calls for thorough on-page optimization that includes optimizing meta content, images and tags as well as the technical side of SEO - is your website well designed? How is its User Experience (UX)? Is it easily navigable? Have you linked all pages internally?

On-page SEO (also referred to as on-site SEO) refers to optimising website pages or content so they rank highly on popular search engines such as Google and Bing.

Technical SEO services ensure that there are no problems when search engines crawl, index and rank your site.

Before work can begin to improve your site, an assessment is required to look for any potential problems that may be hindering growth or stopping the website from appearing in search engine results.

Typically, these involve updating your website structure, improving page load speeds, ensuring the site is mobile responsive (smartphone friendly) and removing low-value content.

Off-page optimisation and backling campaigns

Off-page optimisation is key in building brand credibility and increasing online exposure. Partner with our SEO company and let them prove their worth.

Social media, link building, influencer marketing and influencer relations strategies can be used to generate qualified links and positive ratings.

Off-page SEO often includes building links, guest blogging, social media marketing (on all relevant social platforms for your business) and many more.

Backlinks are essential in helping your search results rank higher, but not any old links, as some can actually cause harm to your website rankings.

That is why it is wise to work with an SEO provider with an experienced link-building team as well as access to many high-quality and relevant websites for link acquisition purposes.

Off-page optimisation and backling campaigns
So how much will it cost
So how much will it cost

All business owners seek more value from their business, with improved profit margins being the goal. In the long term, SEO saves your business money when compared to PPC advertising campaigns.

View SEO as a constant employee that never clocks out or calls in sick; instead, it works tirelessly even while you sleep! SEO saves your company money when implemented into the marketing plan.

Consider hiring an experienced SEO agency or expert as part of your marketing budget, incorporating their budgets into the cost of doing business.

Expected payments depend on the scope of work needed for success and should reflect what was determined when setting out predetermined expectations with them.

Hourly rates of hiring agencies/SEO experts average around £50-100 an hour, while monthly recurring packages can range from £125 to £1500 (or more) depending on the level of competition.

Just remember SEO won't answer your phone, but it will keep it ringing. Done right, SEO can draw customers directly to your website, where they will encounter your products, services and brand themselves.